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Fri 10 Feb 2017 | 04:24
New Zealand Super Rugby 'BOOM BOOM' advert comes under fire ahead of tournament

10
Comments

This is the new Super Rugby advert that was launched yesterday in New Zealand, bringing a whole lot more colour to the tournament that is already known to be jam-packed with entertainment. The style of the video has been less than warmly received though, mainly for it's lack of.. rugby.

The hashtag #superboomboom has been used to ramp things up as they use the line 'non-stop, boom boom entertainment' to market the southern hemisphere domestic compeition.

While some have enjoyed the production value of the piece, others have been quick to criticise it (read some of the comments on our facebook page), questioning the relevance of twerking girls and sumo wrestlers with regards to the actual sport of rugby.

It's hardly one for the purists, but whichever side of the fence you're on (let us know!), we can't help but enjoy 6'4" Hurricanes and All Blacks winger Julian Savea moonwalking.

Super Rugby kicks off later this month, when the Rebels host the Blues on 23 February

Posted By: Grant Constable

10 Comments

  • the_korocle
    1:44 AM 18/02/2017

    For context...the dance group is the same dance group that were involved in the 2016 ad...a world renown group from NZ who have feat with Bieber/JLO etc...so I'm guessing the kiwi excellence connection and also the "trendy" hook is why they're involved. Job well done in the end.

  • drg
    8:26 AM 16/02/2017

    Hahaha, loved all of that ^^^^

  • jimmy23
    10:03 AM 14/02/2017

    Is this the bit where I send you my account details?

  • danknapp
    4:28 PM 13/02/2017

    @@@@@I am princess, I want to make you babies@@@@@
    Call me jimmy23, I make babies and gold with you
    @@@@@BABY PRINCESS JIMMY TIME@@@@@@

  • krip
    2:01 PM 13/02/2017

    Fail. Much fail. This is not in the spirit of rugby.

  • jimmy23
    8:29 AM 13/02/2017

    U farking wot m8?

  • stroudos
    7:49 AM 13/02/2017

    "read some of the comments on our facebook page"
    No way, last time I spent any time on your Facebook page I got a nosebleed from the sheer stupidity of some people commenting. I'll stick to the sanctuary of these esteemed pages thanks. :)

  • mise
    9:59 PM 12/02/2017

    i guess its designed to reach out to non typical rugby folk....which it obviously does. And yes ,its well made.

  • danknapp
    2:18 PM 12/02/2017

    Maybe BBC Wales could give them some helpful pointers in making great publicity.

  • danknapp
    2:18 PM 12/02/2017

    Yeah, New Zealand should just shut up and stick to rugby. I mean, it's not like they're constantly redefining what excellence means.

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