Tue 7 Dec 2021 | 10:08

World Rugby enters the digital collectables space with NFT project

As the crypto and NFT world gathers steam globally, World Rugby have made a commitment to attracting new audiences with an innovative way to deepen connections with new and existing fans.

Supporting that mission, World Rugby have announced that it has launched a Request for Information (RFI) process for interested parties to join its Digital Collectables journey.

Underpinned by a secure blockchain network, digital collectables and experiences are at the heart of the fan-engagement revolution in entertainment and sport.

Interested parties will develop a plan for the co-development of a non-fungible token (NFT) programme that will enable the sport to reach and attract new audiences through a fun, unique and immersive offering across the spectrum of collectables, fan tokens, trading cards and unique ownership of incredible men’s and women’s Rugby World Cup moments.

World Rugby is perfectly and uniquely placed to harness the power of its extensive, multi-lingual platforms and global digital footprint to deliver a truly immersive, fun and unique opportunity to get closer to the sport, its events and stars.

Through the RFI, World Rugby aims to identify partners who share its vision for global growth, unlocking new revenue to be reinvested in the sport at all levels, while facilitating a deeper connection with the rugby family, particularly the next generation of participants and fans.

World Rugby Chief Executive Alan Gilpin said: “Digital collectables are the immediate future of sports fan engagement and are hugely successful across major US sports and growing in popularity on a global basis.

“We are perfectly positioned to join and lead the revolution in sport. As part of this RFI process, we want to unlock the potential of our vast men’s and women’s Rugby World Cups archives to enable fans to own a part of our sport’s history through a range of limited digital collectables, among other areas. We look forward to the responses to this process.”

Interested parties have until 24 December, 2021 to submit responses here. 

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